L'art est dans la rue

Through a unique collection of works by the ‘Masters of the poster’, it shows how this medium was elevated ‘to the rank of mural painting’, in the words of art critic Roger Marx. This plunge into the golden age of the illustrated poster also looks at the rise of consumerism and mass culture, of which the poster was both a vector and a symptom. Drawings, objets d'art, photographs and paintings evoke the effervescent street life of the Belle Époque, whose image posters helped to shape.